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My name is Coco Hofs and I help professionals, teams and organizations to work more effectively across cultures. I have worked over 10 years for a multinational organization.
Within those 10 years I have lived in Singapore, Japan and Latin-America and I managed people from different cultures around the world.
‘’Being Dutch, I always thought understanding that the French are more diplomatic and the Germans more punctual, was sufficient’’
The truth is, that has never been sufficient and nowadays cultural intelligence becomes more and more important.
Knowing how to lead within your own culture is no longer enough. Being able to lead in a global economy is a valuable asset.
The ongoing globalization and digitalization creates opportunities and possibilities for many.
The world that you live and work in, becomes smaller. Today it is very likely that you interact, work or have a business relation with someone from another culture.
When you interact with people from other cultures, you are aware of the obvious.
You know perfectly if you have to shake hands or make a bow when introducing yourself.
And you are aware of the customs in the other cultural.
Besides, you feel that when you rely on your intuition and empathy for others, you come a long way.
But the way we think about leadership and how we approach business relations are influenced by our own cultural background.
’If you feel a good leader is someone who steers the direction and makes all the decisions, or is someone who encourages teamwork and consensus. Your preferences and assessments are culturally influenced, not every culture feels the same’’
So what do you do when your business success relies on you or your organizations capabilities to interact with different cultures?
I am here to help you to work more effectively, book better results with less time
and minimize ‘frustration‘ when working cross-culturally.
Send me a message
Coco Hofs
Info@Cocohofs.com
2021 – CCS – Cross Cultural Solutions
Chamber of commerce (KVK) 84336080
VAT nr: NL003951518B06