How to make your marketing messages more culturally inclusive

How to make your marketing messages more culturally inclusive

๐ˆ ๐Ÿ๐ž๐ฅ๐ญ ๐ž๐ฅ๐ข๐ฆ๐ข๐ง๐š๐ญ๐ž๐ ๐ข๐ง๐ฌ๐ญ๐ž๐š๐ ๐จ๐Ÿ ๐ž๐ง๐ ๐š๐ ๐ž๐. When we use cultural references in our international business communication, we eliminate people. The other day I read a press release from a multinational organization. It stated โ€˜๐˜“๐˜ข๐˜ถ๐˜ฏ๐˜ค๐˜ฉ ๐˜ธ๐˜ช๐˜ญ๐˜ญ ๐˜ฃ๐˜ฆ ๐˜ต๐˜ฉ๐˜ช๐˜ด ๐˜บ๐˜ฆ๐˜ข๐˜ณ๐˜ด ๐˜ด๐˜ฑ๐˜ณ๐˜ช๐˜ฏ๐˜จ’. The...
Need to know when you are going through a merge within your organization

Need to know when you are going through a merge within your organization

๐ˆ๐Ÿ ๐ˆ ๐ญ๐ž๐ฅ๐ฅ ๐ฒ๐จ๐ฎ ๐ญ๐ก๐ž ๐ญ๐ซ๐ฎ๐ญ๐กโ€ฆ What you are doing to your employees is unfair. You let them โ€˜live on a prayerโ€™ Donโ€™t get me wrong. I think it is great that you are optimizing your international business. I am ๐ง๐จ๐ญ ๐๐จ๐ฎ๐›๐ญ๐ข๐ง๐  that merging your commercial department with the one...